Growth360 lets you manage replies to email campaigns with a custom reply-to address, and automatically follow up with contacts who didn’t open a campaign using the Resend to Unopened feature.

Reply Management

By default, replies to your email campaigns go to the address specified in your Location Settings. Growth360 lets you override this on a per-campaign basis by setting a custom reply-to address.

Growth360 Email Campaigns - campaign list

Setting a Custom Reply-To Address

When setting up your campaign, click Send or Schedule to access the delivery settings.

Growth360 Email Campaign - Send or Schedule button

In the sender details section, select Set a custom reply-to address for this campaign if the default reply-to address is not suitable.

Growth360 Email Campaign - custom reply-to option

Enter the desired reply-to email address in the field provided.

Growth360 Email Campaign - reply-to address field

Reply-To Address Priority

Growth360 applies reply-to addresses in this order:

  • Priority 1: Custom reply-to address set in the campaign’s Send or Schedule screen (overrides everything else).
  • Priority 2: Reply address specified in Location Settings under Email Service – Reply and Forwarding settings.
  • Priority 3: System defaults.

Resend to Unopened

The Resend to Unopened feature automatically sends a follow-up email to contacts who didn’t open your original campaign. It’s a straightforward way to improve reach without setting up an entirely new campaign.

Growth360 Email Campaigns - campaign with Resend option

Setting Up a Resend

Find the sent campaign in your Campaigns list and click the three-dot action menu. Select Resend to Unopened.

Growth360 Email Campaign - Resend to Unopened option

Set the resend date – this is when the follow-up email will go out to contacts who haven’t opened the original.

Growth360 Email Campaign - resend date picker

Optionally update the subject line for the resend. A different subject line can improve open rates by catching contacts who missed or skipped the original.

Growth360 Email Campaign - resend subject line field

Review the resend details and confirm to schedule it.

Growth360 Email Campaign - confirm resend

Sending Immediately

You can also choose to send the resend immediately rather than scheduling it for a later date.

Growth360 Email Campaign - send resend now option
Growth360 Email Campaign - resend confirmation screen

Monitoring Resend Status

After scheduling a resend, you can track its status from the campaign list. The status shows whether the resend is pending, in progress, or complete. You can also cancel a scheduled resend from this view if needed.

Growth360 Email Campaign - resend status indicator

Tips for Resending

  • Change the subject line: A fresh subject line is the most effective way to improve open rates on the resend.
  • Use sparingly: Resending too frequently can frustrate contacts. Monitor engagement to find the right frequency for your audience.
  • If the resend also goes unopened: Experiment with different send times, preview text, and subject approaches rather than resending again immediately.