Privacy Policy
Last updated: 10 April, 2026
Entity: Kicking Pixels Pty Ltd (trading as MyWebAdvantage) (ABN 13 136 066 496)
Contact: contact@mywebadvantage.com
1. Introduction
Welcome to MyWebAdvantage, a trading name of Kicking Pixels Pty Ltd (ABN 13 136 066 496). We are committed to protecting your privacy and handling personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with mywebadvantage.com and related MyWebAdvantage services. We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where we interact with individuals in the UK or EU, we also comply with the UK GDPR and EU GDPR respectively.
We operate under an ISO 27001-certified Information Security Management System (ISMS), providing a structured framework for continuously managing and improving our security and privacy practices.
MyWebAdvantage is part of Kicking Pixels Group, which also operates Gatheroo and Kicking Pixels. If you are looking for privacy information relating to those brands, please visit our Group Privacy Policy.
2. About Our Services
MyWebAdvantage provides web design, website care plans, hosting, subscription websites, and digital marketing tools for small businesses through our Growth360 platform. This policy covers personal information collected through:
- mywebadvantage.com – our main website
- Growth360 – our all-in-one CRM and digital marketing toolkit
- Subscription website services
- Website care plans and hosting services
3. Information We Collect
3.1 Personal Information
We may collect the following personal information when you interact with our websites or services:
- Name and contact details (email address, phone number, business address)
- Business details and professional information
- Account information (username, preferences, login credentials)
- Payment information, processed securely by our third-party payment provider; we do not store card details
3.2 Growth360 Platform Data
If you use or interact with our Growth360 CRM and marketing toolkit, we may collect:
- Contact details you store in the CRM on behalf of your business
- Email and SMS communication data sent through the platform
- Booking and appointment information
- Form submissions and survey responses
- Sales pipeline and client interaction data
Growth360 is powered by a third-party platform. Data stored in Growth360 is held on your behalf as part of delivering the service to you. We do not use your Growth360 data for our own marketing or analytics purposes.
3.3 Automatically Collected Information
When you visit our websites, we may automatically collect:
- IP address and approximate location
- Browser type, version, and device information
- Pages visited, time spent, and navigation paths
- Referring URLs
3.4 Information You Submit
Information provided through contact forms, support requests, enquiries, or other communications you initiate with us.
We do not collect sensitive information (as defined under the Privacy Act) unless it is strictly necessary and you have provided explicit consent.
4. How We Use Your Information
We use personal information only for the purposes for which it was collected, including:
- Delivering, operating, and improving our websites and services
- Responding to enquiries and providing customer support
- Managing your subscription, care plan, or hosting service
- Operating and supporting your Growth360 account
- Processing payments securely
- Sending marketing communications — only with your explicit consent
- Analysing website performance to improve user experience
- Meeting our legal and regulatory obligations
We do not sell your personal data. We do not use your data for purposes unrelated to the services you have engaged us for.
5. Legal Basis for Processing
5.1 Australian Users (Privacy Act 1988)
We collect and handle personal information in accordance with the Australian Privacy Principles (APPs). Our primary bases for collection are:
- With your consent
- Where necessary to provide services you have requested
- To comply with a legal obligation
- For our legitimate business interests, where these do not override your privacy rights
5.2 UK and EU Users (UK GDPR / EU GDPR)
If you are located in the UK or EU, we rely on the following lawful bases:
- Consent, where you have clearly opted in
- Contract, where processing is necessary to fulfil a service agreement
- Legal obligation, where we are required to process data by law
- Legitimate interests, for example, improving our services, provided this does not override your rights
6. Your Responsibilities as a Growth360 User
If you use Growth360 to send email or SMS communications to your own clients or contacts, you are responsible for:
- Ensuring you have a lawful basis to contact those individuals
- Complying with the Spam Act 2003 (Cth) and any other applicable laws governing electronic communications
- Providing recipients with a clear and easy way to unsubscribe
- Ensuring any personal information you store in Growth360 about your contacts has been collected lawfully
7. Automated Decision-Making
We do not use automated decision-making or profiling processes that produce legal or similarly significant effects on individuals. If this changes, we will update this Privacy Policy and notify affected users as appropriate.
8. Your Rights
8.1 Australian Users
Under the Privacy Act 1988 and the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you (APP 12)
- Request correction of inaccurate or incomplete information (APP 13)
- Make a complaint about how we have handled your personal information
8.2 UK and EU Users
In addition to the above, if you are in the UK or EU you also have the right to:
- Request erasure of your personal data (“Right to be Forgotten”)
- Restrict or object to certain processing activities
- Receive a portable copy of your data
- Withdraw consent at any time, without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at contact@mywebadvantage.com. We aim to acknowledge all requests within 5 business days and respond in full within 30 days. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days and will notify you accordingly.
9. Cookies and Tracking Technologies
9.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember your preferences, and provide analytics information.
9.2 Cookies We Use
| Type | Purpose | Examples |
| Essential | Core website functionality and security | Session management, login state |
| Analytics | Understand how visitors interact with our sites | Google Analytics |
| Advertising | Deliver relevant advertising (with consent only) | Facebook Pixel, Google Ads |
9.3 Managing Your Cookie Preferences
When you first visit our websites, you will be presented with a cookie consent banner. You can choose which categories of cookies to accept. You may update your preferences at any time through the consent manager on the site, or by adjusting your browser settings. Disabling essential cookies may affect website functionality.
For more information about how our third-party providers use cookies, please refer to their respective privacy policies: Google Privacy Policy (analytics and advertising) and Meta Privacy Policy (Facebook Pixel).
10. Data Security
We take the security of your personal information seriously. Our security measures include:
- Encryption of data in transit (TLS) and at rest
- Strict access controls and multi-factor authentication
- Regular security assessments and vulnerability reviews
- Staff training on data protection and security awareness
- Documented incident response procedures
Kicking Pixels Pty Ltd is certified to ISO 27001 (Information Security Management), which means our security practices are independently verified against an internationally recognised standard.
Notwithstanding these measures, no system is completely immune to risk. We encourage you to use strong, unique passwords and to contact us promptly if you suspect any unauthorised activity involving your account.
11. Data Breach Notification
We maintain an Incident Response Policy that sets out how we detect, contain, and respond to data security incidents.
In the event of a data breach that is likely to result in serious harm to affected individuals, we will notify those individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches (NDB) scheme (Part IIIC of the Privacy Act 1988). Where required, we will also notify relevant authorities in the UK or EU.
We will provide notification as soon as practicable, including a description of the breach, the types of information involved, and the steps you can take to protect yourself.
12. Data Retention and Deletion
We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Our standard retention periods are:
| Data Category | Retention Period | Basis |
| Account and subscription data | While account is active | Service delivery |
| Growth360 platform data | Duration of subscription + 30 days | Service delivery; deleted on cancellation |
| Payment records | 7 years | ATO / tax obligations |
| Marketing data | Until consent withdrawn | Consent |
| Support / enquiry records | 3 years | Legitimate interest |
| Website analytics data | 26 months (Google Analytics default) | Legitimate interest |
After the applicable retention period, personal data is securely deleted or anonymised. You may request early deletion of your data — see Section 8 (Your Rights) for details.
13. Third-Party Services
We work with trusted third-party providers to deliver our services. Where these providers process personal data on our behalf, we ensure they are subject to appropriate contractual data protection obligations and security requirements.
| Provider | Category | Purpose |
| WP Engine / Kinsta | Web hosting | WordPress website hosting for client and company sites |
| Growth360 platform provider | CRM and marketing platform | Underlying platform powering Growth360 CRM, email, SMS, and marketing tools |
| Stripe | Payment processing | Secure payment processing for subscriptions (we do not store card data) |
| Google Analytics | Analytics | Website usage analytics (with cookie consent) |
| Meta (Facebook Pixel) | Advertising | Advertising attribution (with cookie consent) |
| Google Ads | Advertising | Search and display advertising (with cookie consent) |
In the event of a business restructure, merger, or acquisition, personal data may be transferred to the relevant parties under confidentiality obligations consistent with this policy.
14. International Data Transfers
Some of our third-party service providers may process or store data outside of Australia. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including contractual protections requiring the recipient to maintain privacy standards equivalent to the Australian Privacy Principles.
We do not knowingly transfer personal data to countries that do not have adequate data protection frameworks without implementing appropriate safeguards.
15. Privacy Complaints
If you believe we have not handled your personal information in accordance with this policy or the Australian Privacy Principles, we encourage you to contact us first so we can resolve your concern.
Our complaint process:
- Submit your complaint to contact@mywebadvantage.com, describing the issue and the outcome you are seeking.
- We will acknowledge your complaint within 5 business days.
- We will investigate and respond with our findings and any remediation steps within 30 days.
- If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, or for UK/EU matters, to the relevant supervisory authority in your jurisdiction.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. The current version will always be available at mywebadvantage.com with the effective date shown at the top of the page.
Where we make material changes, we will notify you by email (where we hold your address) or by a prominent notice on our websites prior to the changes taking effect.
17. Our Other Brands
MyWebAdvantage is part of Kicking Pixels Group, which also operates Gatheroo and Kicking Pixels. Each brand has its own privacy policy tailored to its services and users. For group-wide privacy information, please visit our Group Privacy Policy.
18. Contact Us
For any questions, requests, or concerns regarding this Privacy Policy or how we handle your personal information, please contact us:
| Legal Entity | Kicking Pixels Pty Ltd |
| Trading As | MyWebAdvantage |
| ABN | 13 136 066 496 |
| contact@mywebadvantage.com | |
| Phone | 0482 073 757 |
| Web | mywebadvantage.com |
| Privacy Officer | Administrative Lead |