By guest contributor Sharon Stanley from Sharon Stanley Consulting
How Are Your Client Relationships Stacking Up?
Ever had a meeting that could have been an email?
Or worse, an email thread that never actually solved the problem?
When it comes to client relationships, more time spent together doesn’t automatically mean better outcomes.
What clients truly value is quality time – focused, productive, and impactful interactions that help them move forward, solve problems, and feel confident in the service they’re receiving.
More Meetings, More Problems?
Some businesses pride themselves on always being available, assuming that constant check-ins, long reports, and frequent meetings show commitment.
But in reality, our clients are busy, and they don’t want their time filled with unnecessary touchpoints.
They want:
- Clear guidance;
- Smart recommendations; and
- Efficient interactions that respect their time.
A website project is a great example.
Clients don’t want endless discussions about fonts and colours; they want a trusted expert who can cut through the noise, ask the right questions, and make strategic recommendations that deliver results.
The same applies to account management, IT support and marketing – any service-based relationship.
Making Time Count
So how do you ensure your client time is high-value?
- Make it two-way – Offer strategic insights, not just service updates.
- Listen first – Understand what’s important to them today and how that might change tomorrow.
- Get to the point – Clarity and direction beat long-winded discussions.
- Focus on outcomes – Every interaction should move them closer to their goals.
By shifting from ‘more time’ to ‘better time,’ service providers can strengthen client relationships, build trust faster, and ultimately become indispensable partners.
It’s not about being there 24/7 – it’s about being there when it matters most.
Book in today and let’s uncover how you could be working smarter – and delivering quality touchpoints with your clients
