Google My Business is a valuable tool for your enterprise, particularly if you are looking to grow your organisation in a specific geographic market.
You may already have encountered trends and information regarding GMB, but you may still be a little confused as to how the platform will benefit you and your business. If this is you, you’re certainly not alone.
With our Google My Business guide, we seek to demystify the platform so that businesses of all sizes and backgrounds can get the most out of GMB.
Once you gain an understanding of how GMB works and what it means for your business, you can be perfectly positioned to leverage the unique benefits of the platform. Increasing numbers of businesses are signing up to GMB and experiencing local and general SEO boosts in the process, as well as other perks.
Read on for our Google My Business 101 guide for beginners.
What is Google My Business?
Google My Business is a handy platform that helps customers to search for products and services in their local area. While GMB is designed to help consumers, it’s also highly useful for businesses seeking to expand their reach and grow their reputation in the local market.
Key Google My Business statistics demonstrate how useful this platform can be for organisations:
- Around 5% of GMB listing views result in the consumer taking some sort of action.
- Average GMB listings are found by around 1,000 searches each month, with discovery searches providing 84% of these viewings.
- Worldwide, there are around 3.5 billion GMB searches each day.
- On average, 16% of businesses listed on GMB receive more than 100 calls each month from their listing.
How Google My Business helps small businesses, especially local businesses
Google My Business is an invaluable tool for businesses, especially for those that provide products and services in their local area.
Some of the benefits of Google My Business include:
1. Customers can find your business more easily, thanks to the SEO boost of GMB, as well as the increased visibility of your business on the GMB directory.
2. Your business will be visible on Google Maps. How long does it take for your business to show on Google Maps? This depends on when the next Google Maps update in your area is scheduled. While Google’s algorithms will crawl your listing quickly, it may take months for Maps to update if you are located in a rural area. In more populated areas, however, updates should happen within one week of your listing being crawled.
3. You will be able to respond to reviews that are posted online. This is critical to your reputation management strategy.
4. Google My Business really works as a promotional tool, with 64% of customers saying that they have used GMB to find crucial contact details for businesses in their area.
These are just a few of the benefits of Google My Business, and the process of setting up a GMB account is a straightforward one. Simply log into your Google account and then head to business.google.com — follow the instructions to complete your set-up and account verification.
How to optimise your GMB listing
Setting up and verifying your GMB account represents the minimum standard. Your competitors are also likely to have a Google My Business account, and so you need to make sure that your account stands out, providing the optimal benefit to your business.
- Generate legitimate reviews. As many as 97% of customers check online reviews before purchasing a product, which makes this a valuable resource for your business.
- Focus on providing the very best products and services to your customers to encourage these reviews.
- Build strong relationships with your customers to make them more likely to post organic reviews on the Google My Business platform.
- Encourage as many of these reviews as possible over time. The more positive reviews your GMB listing gets, the better your business will perform via the platform.
- Make sure your GMB details are correct and up to date.
- Your customers will not appreciate encountering incorrect or invalid information.
- Create a short, snappy piece of introductory content directing customers to your webpage, and post this on your GMB account.
- Create landing pages and other optimised content for your website itself, crafting a seamless experience for your customers when they click through to your page.
Is Google My Business a must-have?
Google My Business certainly is a must-have! These three takeaways demonstrate why this is.
1. GMB helps you keep pace and move ahead
Your competitors probably have GMB profiles. Make your own profile to keep pace with them, and then optimise it to move ahead.
2. GMB helps you get more from local marketing
Local SEO is a huge part of promoting your business. GMB helps you to get more from this important aspect of marketing and promotion.
3. GMB Puts You in Control
Don’t let negative reviews harm your business. Respond to these reviews via Google My Business, and turn negative into positive. Get great Google reviews for your business in the process.
Handle Your GMB Listing Without the Stress
To get the best from GMB, reach out to our team to discover more.