Our step-by-step website process for effective business websites
A clear plan and a proven process sets your website up for success by aligning your goals, message, and audience from the start.
Our proven website development process
Your website isn’t just a digital asset — it’s a reflection of your business. That’s why we treat every project as a true collaboration.
As the client, your ideas and insights are essential. Our role is to listen, ask smart questions, and turn your goals into a clear, strategic solution. It’s a two-way partnership built on clarity and trust — and it starts with a solid plan.
Taking the time to create an easy-to-understand project brief ensures everyone is on the same page. It sets the direction, avoids confusion, and helps deliver a website that’s on-brand, on budget, and built for results.
Website planning process.
Our proven, step-by-step process takes you from idea to launch — with expert guidance at every step.
Website planning
We kick things off with a guided planning session. We’ll unpack your business goals, audience, must-haves, and map out a structure that works. You’ll walk away with a clear brief and confident direction.
Content & Assets
We’ll review your existing content (copy, images, branding), then identify any gaps. You can provide what you have, or we’ll help you create what’s needed. Our goal: clear, conversion-ready content that aligns with your brand.
Website Design
We translate your goals and structure into a professional, on-brand website design (whether it’s a subscription website or custom website). You’ll see visual mockups or layouts and have the opportunity to give feedback as we refine your website.
WordPress Development
Once approved, we build your website on WordPress — a fast, secure, and scalable platform. No off-the-shelf themes. No bloated page builders. Just clean, efficient code and functionality tailored to you.
Launch & Go Live
We test everything, connect your domain, and launch your website with all the essentials in place. Add analytics, SEO setup, mobile responsiveness, and more. You’ll receive training so you know exactly how to manage your site.
Ongoing Support
After launch, we’re still here. From hosting and maintenance to content updates or marketing tools, you can choose a support option that suits your goals, and your budget.
More than just a website
Your website should do more than just exist, it should work for your business.
For most people, your website is their first real interaction with your brand. That first impression matters, and so does what happens next.
A well-planned website builds trust, communicates clearly, and turns interest into enquiries. That’s why we focus on creating websites that are not only beautiful, but built with purpose.
Here’s what that looks like in action:
Thanks for a great experience!
“MyWebAdvantage made the whole process easy for us, and really took the time to understand our business. The level of service, quality of work and the knowledge the team at MyWebAdvantage have is amazing.”
Camille, BuildFast
Amazing! Love our web design.
“Very easy to deal with and explained things clearly. We are very happy with the layout and feel of our website! Thank you – it looks amazing. We’ve already shared it on our socials!”
Rachel – Shine Bright Dental
Entirely fitting for my business!
“I like the overall look and feel. I especially like the footer on the home page. Very nice and entirely fitting for my business. We have a professional look that reflects our quality services.”
Nathan – BIZC IT
You delivered our vision!
“Laetitia made it her priority to understand the work of our charity and convert our older style website with decades of information to an easy to navigate, positive and reaffirming design.”
Nigel, LANSW Secretary
A successful website project is one that…
Yes, I’d like to have an effective website plan!
The best website projects work as a collaboration. The first step here is a clear and concise project brief.
A clear project brief is a plan that can be actioned. Not only does it map out the work that needs to be completed, but it allows for a list of deliverables to be created that will meet the requirements and needs of your business.
Having worked with many business owners like you, the one thing we’ve found that is a common struggle for many people is that they’re not able to create a project brief to a level that creates a good understanding for all involved.
Our planning process
We’ve designed a process that is easy for you to take part in. It all starts with a Website Planning Session. This is a virtual meeting between you and our team.
The Website Planning Session is designed to go through your plan and learn more about your website requirements. We ask a lot of questions, which is important, because it helps us to understand you clearly and for us both to think about your target audience in more detail.
The most important question that you can ever ask yourself is “why”. It doesn’t sound like it right now, but in our Website Planning Session you’ll hear it a lot, because it helps you to think deeply about your requirements and how they work for your target audience. It’s good to remember that whilst a website is created for your business, it’s actually more for your customers. If they don’t resonate with the website and your message, then you won’t generate sales.
At the end of our virtual meeting, we’ll take all of the notes we’ve made on the call with you and turn this into a complete project brief document, ready for you to get your project moving.
Website Proposal
With a clear and concise brief, your chosen design partner will be able to easily prepare a proposal for you that takes into account all of your requirements and the goals of your project. In fact, we actually discount the Website Planning Session fee from our proposal, when you choose to continue working with us on your website.
A good project brief will help you to bring the vision for your new website to life. It will also hold your design partners accountable to elements that have been agreed in the proposal.
Our Website Planning Session is priced at $299.
As mentioned above, this fee is deducted from the proposal that we create for you, when you choose to continue working with us on your website project.
To get started, you can click the button below to chat with our team to make sure we’re a good fit.
What’s included in our Website Planning Session?
Our Website Planning Session is based on a virtual meeting where we will discuss your plans for your new website and dig deeper into your requirements.
We’ll work with you to fully understand everything that you need and explain how this can come together from a technical perspective. After the meeting, we’ll provide you with a project brief that you can use with ourselves or any other agency.
Website planning session
We will have a virtual meeting with you to discuss your new website project. We’ll listen to your requirements and we’ll ask you questions to drill down into the specifics. This process helps all parties involved to gain full clarity in the scope of work required and it also gets you thinking in detail about your target audience and their needs.
Complete project brief
After the Website Planning Session, we’ll use the notes that we’ve created to put together a complete project brief for your website project. This is a document that will detail your requirements, goals and all accompanying data. You can use this brief to move forwards with the project with any design partner you choose.
Deduction on future work
When you choose our company to be your design partner, we will deduct the cost of our Website Planning Session from our proposal to you. We do this because the Website Planning Session is an important part of the project and it’s the first step towards having a great new website for your business.
Frequently Asked Questions (FAQs)
It’s easy to start a website project with a design partner but it’s not always easy for you, as the business owner, to clearly express your requirements. A Website Planning Session is a conversation between you and our experienced team members, asking you questions and digging deeper into your “why”.
No, you have no obligation to work with us on the actual web design project, after the Website Planning Session. If you decide after using our Website Planning Session that you would like to work with another design partner, then you’re more than welcome to do this. You can take the project brief that we create for you, and present this to any design agency.
A project brief is a document that clearly and concisely describes the project. It’s a detailed document that will run through the purpose of your website, your requirements, any particular technical needs and most importantly, your goals.
We’re an established agency having first formed back in 2010. We have over a decade of experience with WordPress, web design and marketing. Our friendly team are well versed in project planning and creating fantastic websites for our clients.
Yes, I’d like to have an effective website plan!
Your website is the centre of your marketing efforts. We know it can be scary to jump straight into a new website project with someone you haven’t worked with before. That’s when our website planning sessions come in – you get to really hone in on the requirements you have for your website, and see how we work. This opens up options for you, as you will have a clear and tight brief for your website project.