Rob was looking to promote his services on Social Media, however he did not have a website.
Social Media is typically used as a marketing tool – to find people with an interest or need. It is not usually a sales tool – one that informs and converts someone with an interest, into a client or customer.
Rob needed a website with information for his potential clients. Because the industry is specialised, his expertise needs to shine through.
While blogs are the typical way to add fresh content to the website and display expertise, Rob prefers to take and use videos rather than having to write out a blog.
His blog section includes the ability to add YouTube videos, so his clients are kept up to date, and his preferred communication method is used.