1. Introduction

Welcome to MyWebAdvantage.com (“MWA”, “we”, “us”, or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://mywebadvantage.com.

By using our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

2.1 Personal Data

We collect personal data that you provide to us voluntarily, including:

  • Name
  • Email address
  • Phone number
  • Business details (if applicable)

2.2 Automatically Collected Data

When you visit our website, we automatically collect certain data:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on our website

3. How We Use Your Information

We use your data to:

  • Provide and manage our website
  • Improve our services and user experience
  • Communicate with you (e.g., responding to inquiries)
  • Analyse website traffic and trends
  • Comply with legal obligations

4. Automated Decision-Making

We do not currently use automated decision-making that has legal or significant effects on you. If this changes, we will update this policy.

5. Legal Basis for Processing (GDPR)

If you are in the **UK/EU**, we process your data based on:

  • Your consent
  • Our contractual obligations
  • Legal compliance
  • Legitimate business interests

6. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

  • Access your data
  • Request corrections
  • Request deletion (“Right to be Forgotten”)
  • Withdraw consent
  • Opt out of data processing

To exercise your rights, contact us at contact@mywebadvantage.com.

7. Data Security

We use security measures to protect your data, including:

  • Encryption of data
  • Access controls
  • Regular security audits

8. Data Retention & Deletion

We retain personal data only as long as necessary for business or legal purposes, after which it is securely deleted.

9. International Data Transfers

If you are outside Australia, your data may be transferred internationally in compliance with applicable laws.

10. Cookie Policy

We use cookies to enhance user experience and analyse traffic.

10.1 Types of Cookies

  • Essential Cookies: Necessary for website functionality.
  • Analytics Cookies: Track user behaviour (e.g., Google Analytics).
  • Advertising Cookies: Deliver targeted ads (e.g., Facebook Pixel).

10.2 Managing Cookies

You can manage cookies via your browser settings or our Cookie Consent Tool.

11. Third-Party Services

We may share data with third-party service providers, including:

  • Hosting services (e.g., AWS, Google Cloud)
  • Analytics providers (e.g., Google Analytics)
  • Marketing platforms (e.g., Facebook Ads)

12. Data Breach Notification

In case of a data breach, we will notify affected individuals and relevant authorities.

13. Changes to This Privacy Policy

We may update this policy periodically. The latest version will always be available on our website.

14. Contact Us

If you have questions, contact us at: contact@mywebadvantage.com