Your customers and leads need to know who you are, what you are about and what you offer.
When they visit your website, they need to know immediately who they are dealing with, whether they arrive at your homepage, a web mailer landing page, or any other part of your digital infrastructure.
Digital branding is crucial.
Let’s take a look at the critical elements you need to keep in mind to keep your digital branding on point.
1. A simple, straightforward colour scheme
Keep this in mind as you design your website. With web design, it’s best to keep things simple. Decide on two or three colours that represent your brand, and then use these colours again and again as you create a striking and instantly recognisable visual reference point.
Make sure to incorporate these colours into your logo, and give this logo pride of place across your pages and your content.
2. The right logo
This logo is important. Make sure the logo includes your business’ name and that this business name is easy to read for all visitors — this approach will help to solidify your brand identity within the collective mind of your audience.
Keep things simple once again as you design a symbol for your business — avoid overly complex designs that will distract from the message you are trying to get across.
3. A consistent layout with templates
Page layout is also crucial. While different pages will serve different purposes within your website, it’s still important to deploy vital elements in prominent positions that are consistent across all pages.
For example, if you have a data collection form, a key call to action, or a set of supporting links and resources, make sure these elements appear in the same places across all your digital locations so that your visitors know exactly what they need to do at every point.
Page templates help to achieve this. With a page template, you and your team can add content and other elements to your page without losing the crucial layout, thus achieving broad consistency right across your website structure.
4. Use key design elements again and again
When building pages, it’s also important to consider the design elements you wish to use. Banners, logos and image light boxes can be stored in your content management system, ready for deployment by members of your team.
This means consistency, reliability, and recognition can be achieved even with no site-building or coding experience.
Keep digital branding on point and increase engagement
By keeping it simple and predictable in this way, you can foster high levels of engagement and recognition among your audience.
This is crucial as you build a brand that customers keep on coming back to.